
THE WELLNESS BRAND
LAUNCH PACK
Make your launch unforgettable, and profitable.
Strategic content that doesn’t just look good,
but drives real demand.
You poured your soul into your brand,
but your visuals don’t reflect its value, and
without the right imagery,
your dream clients won’t feel it.
This isn’t just about content.
It’s about crafting desire, brand love,
and sell-through.
You only get one first impression.
Let’s make it iconic!

✅ This Package is Perfect If You...
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Are launching your brand and need scroll-stopping content to turn browsers into buyers.
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Already have a great product, but your photos and videos feel amateur.
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Want to be seen on Instagram, featured in media, and stocked by premium retailers.
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Know you need professional creative direction to stand out in a saturated market.
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Want plug-and-play content for your website, Instagram, Pinterest, and launch emails
What You Get
(Benefit-Driven Content)
Visual Impact Strategy Call
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30-min pre-shoot strategy session
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Market positioning brainstorm
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Visual storytelling & styling direction
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Moodboard creation
Lifestyle + Product Photography
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Studio or natural light location (indoor/outdoor)
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Styled flatlays, lifestyle scenes, product-in-hand, texture shots
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Up to 3 product collections or lines
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Delivered in high-resolution for web/print and optimized for social media
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Quantity:
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Half Day → 40–50 final retouched photos
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Full Day → 60–75 final retouched photos + additional setups/models
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Short Form Video Content (15–30s)
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3–4 Vertical Reels (15–30s), formatted for IG/TikTok
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Hook-driven intros + dynamic transitions
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BTS, product demo, or visual storytelling formats
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Edited with music, motion & captions
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Studio handle/logo subtly integrated
Launch Visual Kit
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Assets curated for homepage, collection pages, About section
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IG launch-ready visual grid (mockup on Canva)
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5 pre-written brand-aligned captions for your first posts
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Optional: Founder portraits + short founder video intro

HALF DAY SHOOT $3,900
🧭 Duration: up to 3 hours total shoot time
Includes:
🎯 Creative Direction
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30-min strategy call
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Brand positioning guidance
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Moodboard with styling ideas
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Shot list planning
📸 Photography (45-50 Photos)
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1 main location (indoor OR outdoor)
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2–3 styled product flatlays
(with props) -
1–2 lifestyle scenes
(e.g. hands, textures, real usage) -
1–2 background types
(studio or natural light) -
Photos include:
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Hero product shots
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Lifestyle images in use
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Brand textures and details
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Packaging close-ups
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🎥 Videos 3 Reels (15-30 sec)
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Each Reel is crafted to hook fast, trigger emotion, and drive bookings.
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3 vertical Reels (15–30 sec)
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Types: Product movement, lifestyle,
B-roll, BTS -
Includes motion transitions, captions, audio
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Edited in 9:16 format for Instagram
& TikTok -
Studio name/logo subtly integrated
🖥 Launch Visual Kit
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Website hero images (x3)
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Grid mockup (9-post Instagram layout)
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Caption Pack (x5 brand-aligned captions)
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File export for: Web, Print, Social (optimized)
📍DELIVERY
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Photos: 7 business days
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Reels: 10 business days
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Visual kit (Mockup + Captions)
on Day 10 -
All content delivered via downloadable gallery & video drive.
🤝 Licensing for web/social ads


FULL DAY SHOOT $4,900
🧭 Duration: up to 6 hours total shoot time
→ More styling, more setups, more storytelling.
Includes:
🎯 Creative Direction
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45-min strategy call
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Deeper storytelling session
(narrative arc for launch) -
Moodboard with 3–5 visual themes
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Pre-shoot production support
(prop sourcing guidance)
📸 Photography (60-75 Photos)
- Up to 2 locations
(indoor + outdoor OR 2 styled sets) -
3+ styled flatlays
(props, textures, collections) -
3–4 lifestyle setups
(product in use, hands, rituals) -
Optional model shots
(real person using the product) -
Founder portraits if desired
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More variety in angles, backdrops, and scenes
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Includes:
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Collection imagery
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E-commerce close-ups
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Brand storytelling scenes
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Founder or team portraits
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🎥 Videos 6 Reels (15-30 sec)
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Each Reel is crafted to hook fast, trigger emotion, and drive bookings.
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6 vertical Reels (15–30 sec)designed for launch flow:
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Brand Reveal
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Product Story / Demo
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Behind-the-Scenes
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Founder/Brand Values (optional)
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Edited for retention and aligned with brand vibe
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Music, captions, transitions, motion design included
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Edited in 9:16 format for Instagram
& TikTok -
Studio name/logo subtly integrated
🖥 Launch Visual Kit (Extended)
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Website hero banners (x3)
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Instagram grid mockup
(9 posts, Canva) -
Caption pack (x5)
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Pinterest-optimized graphics
(if applicable) -
Optional: PR asset pack + stockist media bundle
📍DELIVERY
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Photos: 7 business days
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Reels: 10 business days
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Visual kit (Mockup + Captions)
on Day 10 -
All content delivered via downloadable gallery & video drive.
🤝 Licensing for web/social ads
Optional Add-Ons


➕ OPTIONAL ADD-ON:
🎞️ BTS Reels or Launch Recap Video → $280
🎤 Mini Interview with Founder (1-min portrait piece) → $250
🎁 Additional Products (beyond 3 SKUs) → from $150
🎨 Set Styling / Prop Rental → Custom quote
📣 PR Asset Pack + Stockist Media Bundle
(Included in Full-Day Package upon request, or available as an add-on: $350 AUD)
This bundle is designed for brands ready to pitch to stockists, boutiques, wellness retailers, or media outlets. It makes you look professional, polished, and press-ready.
📦 What’s Included:
🗞️ PR Asset Pack
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1-page Brand Story PDF (narrative + key differentiators + hero imagery)
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1-page Founder Bio Sheet (short intro + portrait + quote)
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Media kit folder with:
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Hero images (clean background)
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Lifestyle images (in use, textured)
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1–2 vertical video assets optimized for press/PR
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Brand logo in high-res formats (PNG, EPS if provided)
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Product dimensions, pricing, packaging specs (if supplied)
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🛍️ Stockist Media Bundle
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5–7 high-resolution clean product shots (white or neutral background)
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3–5 in-situ product lifestyle shots for shelf or display use
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Social-ready story graphics (Canva templates for boutiques to repost)
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Retailer email template copy (you can customize it to reach out)
💡 Who is this for?
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Brands looking to enter wellness stores, concept shops, or yoga/Pilates studio retail areas
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Founders preparing for a product launch and wanting media/blog coverage
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Anyone who wants to look “established” and ready for scale
What Our Clients Say



