Melbourne Motor Show 2025: A Luxurious Showcase Through the Lens of Velours Media
- Stéphane Spatafora
- Apr 5
- 4 min read
The Melbourne Motor Show 2025 made a triumphant return, captivating automotive enthusiasts and luxury connoisseurs alike. Held at the Melbourne Convention and Exhibition Centre on April 5th and 6th, this event unveiled the latest in automotive innovation, design, and performance.
A Resurgence of Automotive Excellence
After a 14-year hiatus, the Melbourne Motor Show reestablished itself as a premier platform for automotive brands to present their newest models and concepts. The event featured over 120 automotive business stands and showcased 300 of Australia's finest show cars, offering attendees an immersive experience into the world of luxury and performance vehicles.
Hosted by Elise Elliott
The event was elegantly hosted by Elise Elliott, a renowned journalist and classic car enthusiast known for her passion for automotive excellence. Her presence added a touch of sophistication and deep industry insight, enhancing the overall experience for attendees.
Spotlight on Luxury and Innovation
Several high-end manufacturers seized the opportunity to debut their latest creations:
JAC Motors introduced the De-Fine, a Chinese electric supercar boasting an 800-volt architecture and a 460kW silicon-carbide motor, capable of accelerating from 0-100km/h in just three seconds.
BYD presented their SEAL Dynamic model which has officially claimed the title of Best EV Under $50K at the 2025 DRIVE Car of the Year Awards., showcasing BYD's commitment to affordable luxury.
Among the standout electric vehicle brands present at the Melbourne Motor Show 2025, Leapmotor caught the attention of forward-thinking car enthusiasts and tech lovers alike.
The Chinese EV manufacturer introduced its Leapmotor C10, a sleek electric SUV developed under their Leap 3.0 platform, representing the brand’s global push into premium markets.
Tesla unveiled the face-lifted Model Y, offering attendees an up-close look at its latest updates before customer deliveries begin in April. The unorthodox electric Cybertruck, was a major drawcard which remains unconfirmed for the local market, accompanied by the futuristic humanoid robot, Optimus Generation 2, showcasing the brand's forward-thinking vision. Slated for a potential release next year at a price comparable to a car, it promises to make frustrating stripped threads a thing of the past.
MG introduced the Cyberster electric roadster, blending classic design cues with modern electric performance, and let me tell you, it is a beauty!
Zagame Automotive Group announced an exciting new partnership with Brabus for the Australian market, bringing bespoke automotive luxury to discerning clients.
XPeng AEROHT unveiled its modular flying car, the Land Aircraft Carrier, marking a significant leap in urban mobility solutions.
Introduced by brand ambassador Dylan Alcott, Kia's flagship EV9 electric SUV exemplifies luxury and advanced technology in the seven-seat category.
Peugeot showcased the all-new 308 Wagon, emphasizing their commitment to design excellence and pleasurable driving experiences.
The sixth-generation Subaru Forester made its debut, featuring a dynamic front fascia and advanced safety features.
Deepal introduced the all-electric S07 SUV and the revolutionary E07 SUV UTE hybrid electric vehicle, highlighting their innovative approach to electric mobility.
A specially prepared Lamborghini Huracan STO was presented, exemplifying the pinnacle of performance and design by Motor Sport Society Co.
Cavalo Prestige showcased the Stingray McLaren and a Lamborghini Huracan STO, both highlighting bespoke craftsmanship and engineering excellence.
Lamborghini Huracan STO at CAVALO Prestige Stall during Melbourne Motor Show 2025. Nextzen presented a meticulously prepared Ferrari, reflecting their dedication to automotive perfection.
Porsche once again reaffirmed its place in the luxury automotive elite at the Melbourne Motor Show 2025, showcasing the latest iterations of its electric and hybrid lineup. The spotlight was on the new Taycan Turbo GT, blending blistering track performance with sustainable technology—delivering over 1,000 hp in its most aggressive variant to date. Porsche also revealed updates to the Cayenne E-Hybrid, featuring improved electric range and refined driver-assist systems. With their signature blend of motorsport DNA and cutting-edge innovation, Porsche continues to set the benchmark for performance in the electric era—making it a brand synonymous with prestige, speed, and timeless design.
Classic American muscle was represented with the iconic Mustang Eleanor and GT500 models, captivating enthusiasts with their timeless appeal.
Velours Media: Elevating Automotive Storytelling
At Velours Media, we understand that capturing the essence of such groundbreaking vehicles requires more than just photography; it demands storytelling that resonates with the discerning tastes of luxury clients. Our expertise lies in highlighting the intricate details, innovative designs, and the sheer artistry that these vehicles embody.
The Importance of Professional Automotive Imagery
In the realm of luxury automobiles, first impressions are paramount. High-quality, professional imagery serves not only to showcase a vehicle's aesthetics but also to convey its brand's prestige and values. At Velours Media, we specialize in creating visual narratives that align with the sophistication and elegance that luxury brands represent.
Partner with Velours Media
For automotive brands and dealerships aiming to distinguish themselves in a competitive market, collaborating with Velours Media ensures that your vehicles are presented in their best light. Our commitment to excellence and attention to detail guarantees imagery that captivates and engages your target audience.
Contact Velours Media today to elevate your brand's visual presence and connect with clients who appreciate the art of luxury automobiles.
For more information about the Melbourne Motor Show 2025, visit the official website.
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